"Jedna" Illustrations

/ENG/

Maja Gjajic – Jedna Illustrations, 2018; technical pen; 21 x 30 cm;

*under the project of making packaging design for alcoholic drink "Jedna"

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Find more:

behance.net/gallery/67466833/Jedna

studio33.rocks/jedna

 

"The design proposal is based on hand-made animal illustrations characteristic of Slavonia and Baranja.

Each illustration represents one type of rakija, which helps us distance product from the classic approach of representing a type of this drink with a picture of a fruit.

 

To make the illustrations authentic and courageous, animal heads and bodies were drawn separately. The bodies come in various gentleman's suits, whether it be a modern jacket and a tie, or a traditional Baroque suit.

 

The labels are complemented by additional illustrations of the production process, as we want to educate the buyer about the quality of production."